About Us

ABOUT US

Sidney Mathalon’s Real Estate Portfolio & Proposal for 245 Union Ave, LA

Background

Sidney Mathalon emigrated from Tehran, Iran, to Los Angeles, CA, with his family at the age of one. The Mathalon family established roots in Beverly Hills, where Sidney has resided for the past 46 years.

Sidney’s father had a keen eye for real estate investment. After liquidating all his assets in Iran, he began investing in California real estate in 1977. Though he passed away in 1981, he instilled in Sidney and his brother, Abraham, the knowledge and expertise to succeed in real estate. The two brothers have since built a thriving investment portfolio. Over the last 20 years, Sidney has successfully completed approximately $100 million in real estate transactions. The Mathalon family has retained ownership of select properties acquired by their father while strategically selling others.

Investment Strategy & Market Outlook The demand for housing in the Greater Los Angeles area remains strong due to several key factors. The Pacific Palisades fire in January 2025 has increased the urgency for housing solutions, while broader economic conditions continue to drive interest in LA real estate. Additionally, the upcoming 2028 Los Angeles Olympics is expected to further increase demand for housing, hospitality, and infrastructure development.

Given these trends, Sidney is committed to ramping up acquisitions and developments in high-growth areas of Los Angeles. His strategy focuses on acquiring undervalued properties, optimizing their potential through strategic renovations or redevelopment, and either holding them for long-term appreciation or selling them at a profit.

305, S Rodeo Drive, Beverly Hills, CA

Acquisition & Development:
Purchased for $2.1 million
Construction costs: $1.2 million
Total investment: $3.3 million
Timeline:
Completed in 2008
Sold in May 2014 for $4.65 million
Financial Outcome:
Profit at sale: $1.35 million
Current market value (post-fires): $8 million

210, S Hamilton, Beverly Hills, CA

Acquisition & Value-Add Renovation:
Purchased for $3 million in 2008 (10-unit building)
Rehabilitation costs: $800,000 (unit redesign and remodeling)
At the time of purchase, only 30% of units were leased
Total investment: $3.8 million
Timeline:
Renovation completed in 2009
100% lease occupancy achieved in 2009
Sold in 2021 for $6.35 million
Financial Outcome:
Profit at 2021 sale: $2.55 million
Subsequent resale in 2023: $7.5 million

475, S Spalding Drive, Beverly Hills, CA

Acquisition & Development:
Purchased for $1.4 million in June 2014
Construction costs: $1.5 million
Total investment: $2.9 million
Timeline:
Project completed in 2015
Current Status:
Owned by Sidney Mathalon
Current market value (post-Pacific Palisades fires): $8 million

American Heritage Plaza, Gallup, New Mexico

Acquisition & Renovation:
Purchased for $12 million in 2005
Renovation costs: $2 million
Total investment: $14 million
Timeline & Financials:
Initial annual recurring revenue: $1.8 million
2024 renovation for new tenant (Marshalls) projected to increase recurring revenue to $2.8 million annually
Current Status:
Major tenants: Safeway, Big Lots, Pep Boys, Starbucks, Marshalls

5518 Wilshire Blvd, Los Angeles, CA (Wilshire Dunsmir)

Acquisition & Sale:
Acquired by the Mathalon family in 1979 for $3 million
Sold in 2005 for $26 million

241-245 N Union Ave, Los Angeles, CA

Acquisition & Development:
Land purchased for $2.7 million in 2016
Architectural plans & property expenses: $400,000
Carrying costs: $700,000
Total investment to date: $3.8 million
Project Overview:
City-approved project for 18 luxury townhomes
Estimated construction duration: ~18 months
Projected sale price per townhome: $2–$2.5 million
Potential rental income per unit: ~$8,000/month
Current market value with approved plans to build: $10-12 million

Financing Plan:

Investment Structure:
✅Equity Investment: $6M for 50% ownership of the land, with a projected land valuation of $12M upon project completion, effectively doubling investor equity.
✅ Debt Investment Option: $19M loan at 8.5% interest over 24 months, with 50/50 land ownership post-loan repayment ($14M development +$5M soft costs +fees)
Why Invest?
✔ Prime Los Angeles location with views of downtown
✔ City-approved project, minimizing entitlement risks
✔ Strong demand for luxury housing
✔ Attractive equity growth & rental income potential

This opportunity offers a high-value entry point into a fully entitled development with strong market potential.

Proposal for 241-245 Union Ave Sidney proposes the acquisition and development of 241-245 N.Union Ave as part of his broader strategy to capitalize on LA’s housing demand. The property presents a unique opportunity to create value through redevelopment or repositioning. Key factors supporting this investment include:

Location & Demand:Positioned in a desirable and expanding area of Los Angeles, ensuring strong demand from renters and buyers.
Development Potential:The site can be optimized for multi-family housing or mixed-use development to maximize returns.
Economic & Market Tailwinds:The long-term housing shortage and upcoming Olympics will sustain demand and property value appreciation.

Sidney is confident that investing in 241-245 N. Union Ave aligns with his proven track record and market foresight. With decades of experience and a history of successful transactions, this acquisition represents another strategic step toward continued growth in the dynamic Los Angeles real estate market.